Do Instagram Story Views Mean Anything?
Yes, Instagram story views do mean something significant for users and brands alike. These are an indicator of whether or not your content is resonating with the right people. If you have a high number of views, that means other people are placing value in what you’re sharing and, furthermore, views are a useful benchmark to measure engagement over time.
Depending on the ways that you’ve implemented new strategies or bought views, tracking a view count increase with time can help you figure out what works best for your audience, but keep in mind that the more views you have, the better (unless your audience is non-interactive), but if those views are being matched by meaningful actions like likes and comments, then you’ll really know that your strategy is a success.